Update README, create separate install instructions

INSTALL.md

@@ -0,0 +1,112 @@
+  * [Running Fission on your Cluster](#running-fission-on-your-cluster)
+     * [Setup Kubernetes](#setup-kubernetes)
+        * [Mac](#install-and-start-kubernetes-on-osx)
+        * [Linux](#or-install-and-start-kubernetes-on-linux)
+     * [Verify access to the cluster](#verify-access-to-the-cluster)
+     * [Get and Run Fission: Minikube or Local cluster](#get-and-run-fission-minikube-or-local-cluster)
+     * [Get and Run Fission: GKE or other Cloud](#get-and-run-fission-gke-or-other-cloud)
+     * [Install the client CLI](#install-the-client-cli)
+     * [Run an example](#run-an-example)
+
+## Running Fission on your Cluster
+
+### Setup Kubernetes
+
+You can install Kubernetes on your laptop with [minikube](https://github.com/kubernetes/minikube):
+
+#### Install and start Kubernetes on OSX:
+```bash
+  $ curl -LO https://storage.googleapis.com/kubernetes-release/release/$(curl -s https://storage.googleapis.com/kubernetes-release/release/stable.txt)/bin/darwin/amd64/kubectl && chmod +x kubectl && sudo mv kubectl /usr/local/bin
+  $ curl -Lo minikube https://storage.googleapis.com/minikube/releases/v0.14.0/minikube-darwin-amd64 && chmod +x minikube && sudo mv minikube /usr/local/bin/
+  $ minikube start
+```
+
+#### Or, install and start Kubernetes on Linux:
+```bash
+  $ curl -LO https://storage.googleapis.com/kubernetes-release/release/$(curl -s https://storage.googleapis.com/kubernetes-release/release/stable.txt)/bin/linux/amd64/kubectl && chmod +x kubectl && sudo mv kubectl /usr/local/bin
+  $ curl -Lo minikube https://storage.googleapis.com/minikube/releases/v0.14.0/minikube-linux-amd64 && chmod +x minikube && sudo mv minikube /usr/local/bin/
+  $ minikube start
+```
+
+Or, you can use [Google Container Engine's](https://cloud.google.com/container-engine/) free trial to get a 3 node cluster.
+
+### Verify access to the cluster
+
+```
+  $ kubectl version
+```
+
+### Get and Run Fission: Minikube or Local cluster
+
+If you're using minikube or no cloud provider, use these commands to
+set up services with NodePort.  This exposes fission on ports 31313
+and 31314.
+
+```
+  $ kubectl create -f http://fission.io/fission.yaml
+  $ kubectl create -f http://fission.io/fission-nodeport.yaml
+```
+
+Set the FISSION_URL and FISSION_ROUTER environment variables.
+FISSION_URL is used by the fission CLI to find the server.
+FISSION_URL should be prefixed with a `http://`.  (FISSION_ROUTER is
+only needed for the examples below to work.)
+
+If you're using minikube, use these commands:
+
+```
+  $ export FISSION_URL=http://$(minikube ip):31313
+  $ export FISSION_ROUTER=$(minikube ip):31314
+```
+
+
+### Get and Run Fission: GKE or other Cloud
+
+If you're using GKE or any other cloud provider that supports the
+LoadBalancer service type, use these commands:
+
+```
+  $ kubectl create -f http://fission.io/fission.yaml
+  $ kubectl create -f http://fission.io/fission-cloud.yaml
+```
+
+Save the external IP addresses of controller and router services in
+FISSION_URL and FISSION_ROUTER, respectively.  Wait for services to
+get IP addresses (check this with ```kubectl --namespace fission get
+svc```).  Then:
+
+```
+  $ export FISSION_URL=http://$(kubectl --namespace fission get svc controller -o=jsonpath='{..ip}')
+  $ export FISSION_ROUTER=$(kubectl --namespace fission get svc router -o=jsonpath='{..ip}')
+```
+
+### Install the client CLI
+
+Get the CLI binary for Mac:
+
+```
+  $ curl http://fission.io/mac/fission > fission && chmod +x fission && sudo mv fission /usr/local/bin/
+```
+
+Or Linux:
+
+```
+  $ curl http://fission.io/linux/fission > fission && chmod +x fission && sudo mv fission /usr/local/bin/
+```
+
+### Run an example
+
+Finally, you're ready to use Fission!
+
+```
+  $ fission env create --name nodejs --image fission/node-env
+
+  $ echo 'module.exports = function(context, callback) { callback(200, "Hello, world!\n"); }' > hello.js  
+
+  $ fission function create --name hello --env nodejs --code hello.js
+  
+  $ fission route create --method GET --url /hello --function hello
+  
+  $ curl http://$FISSION_ROUTER/hello
+  Hello, world!
+```

README.md

@@ -76,6 +76,7 @@ Usage
   Hello, world!
 ```
 
+See the [examples](examples) directory for more.
 
 Running Fission on your Cluster
 ===============================
@@ -226,9 +227,12 @@ If you're changing the CLI:
 Status
 ======
 
-Fission is in early alpha.  Don't use it in production just yet!
+Fission is in early alpha.  It's not suitable for production use just
+yet.  
 
-Right now, we're looking for developer feedback -- tell us which
-languages you care about, what use cases you might use it for, and so
-on.
+We're looking for early developer feedback -- if you do use Fission,
+we'd love to hear how it's working for you, what parts in particular
+you'd like to see improved, and so on.  Talk to us on
+[slack](http://slack.fission.io) or
+[twitter](https://twitter.com/fissionio).