diff --git a/.gitignore b/.gitignore
index 76b7e66d..9ab25355 100644
--- a/.gitignore
+++ b/.gitignore
@@ -5,6 +5,7 @@ cmd/fission-cli/fission-cli
 cmd/fetcher/fetcher
 cmd/builder/builder
 cmd/preupgradechecks/pre-upgrade-checks
+cmd/reporter/reporter
 
 # Logs
 test/logs/
diff --git a/Makefile b/Makefile
index 1eb6c610..a915fa30 100644
--- a/Makefile
+++ b/Makefile
@@ -37,6 +37,7 @@ build:
 	go build -o cmd/fission-cli/fission ./cmd/fission-cli/
 	go build -o cmd/fetcher/fetcher ./cmd/fetcher/
 	go build -o cmd/fetcher/builder ./cmd/builder/
+	go build -o cmd/reporter/reporter ./cmd/reporter/
 
 # install CLI binary to $PATH
 install: build
@@ -47,6 +48,7 @@ image:
 	docker build -t fission-bundle -f cmd/fission-bundle/Dockerfile.fission-bundle .
 	docker build -t fetcher -f cmd/fetcher/Dockerfile.fission-fetcher .
 	docker build -t builder -f cmd/builder/Dockerfile.fission-builder .
+	docker build -t reporter -f cmd/builder/Dockerfile.reporter .
 
 # build multi-architecture images for release.
 image-multiarch:
@@ -54,9 +56,11 @@ image-multiarch:
 	docker buildx build --platform=$(PLATFORMS) -t $(REPO)/fetcher:$(TAG) --push -f cmd/fetcher/Dockerfile.fission-fetcher .
 	docker buildx build --platform=$(PLATFORMS) -t $(REPO)/builder:$(TAG) --push -f cmd/builder/Dockerfile.fission-builder .
 	docker buildx build --platform=$(PLATFORMS) -t $(REPO)/preupgradechecks:$(TAG) --push -f cmd/preupgradechecks/Dockerfile.fission-preupgradechecks .
+	docker buildx build --platform=$(PLATFORMS) -t $(REPO)/reporter:$(TAG) --push -f cmd/reporter/Dockerfile.reporter .
 
 clean:
 	@rm -f cmd/fission-bundle/fission-bundle
 	@rm -f cmd/fission-cli/fission
 	@rm -f cmd/fetcher/fetcher
 	@rm -f cmd/fetcher/builder
+	@rm -f cmd/reporter/reporter
diff --git a/charts/fission-all/templates/nonhelm-install-job.yaml b/charts/fission-all/templates/nonhelm-install-job.yaml
index 08657f5b..77449975 100644
--- a/charts/fission-all/templates/nonhelm-install-job.yaml
+++ b/charts/fission-all/templates/nonhelm-install-job.yaml
@@ -26,7 +26,16 @@ spec:
       restartPolicy: Never
       containers:
         - name: post-install-job
-          image: "fission/alpinecurl"
+        {{- if .Values.imageTag }}
+          image: {{ .Values.postInstallReportImage }}:{{ .Values.imageTag }}
+        {{- else }}
+          image: {{ .Values.postInstallReportImage }}
+        {{- end }}
           imagePullPolicy: {{ .Values.pullPolicy }}
-          command: ["sh", "-c", "/usr/bin/curl -m 5 -H \"Content-Type: application/json\" -X POST -d '{\"type\": \"yaml-post-install\", \"chartName\": \"{{ .Chart.Name }}\", \"chartVersion\": \"{{ .Chart.Version }}\"}' https://g.fission.io/analytics || true"]
+          command: [ "/reporter" ]
+          args: ["event", "-c", "fission-use", "-a", "yaml-post-install", "-l", "{{ .Chart.Name }}-{{ .Chart.Version }}"]
+          env:
+            - name: GA_TRACKING_ID
+              value: "{{ .Values.gaTrackingID }}"
+      serviceAccountName: fission-svc
 {{- end }}
diff --git a/charts/fission-all/templates/post-install-job.yaml b/charts/fission-all/templates/post-install-job.yaml
index 71dc95c0..e570fb2b 100644
--- a/charts/fission-all/templates/post-install-job.yaml
+++ b/charts/fission-all/templates/post-install-job.yaml
@@ -30,7 +30,16 @@ spec:
       restartPolicy: Never
       containers:
         - name: post-install-job
-          image: "fission/alpinecurl"
+        {{- if .Values.imageTag }}
+          image: {{ .Values.postInstallReportImage }}:{{ .Values.imageTag }}
+        {{- else }}
+          image: {{ .Values.postInstallReportImage }}
+        {{- end }}
           imagePullPolicy: {{ .Values.pullPolicy }}
-          command: ["sh", "-c", "/usr/bin/curl -m 5 -H \"Content-Type: application/json\" -X POST -d '{\"type\": \"helm-post-install\", \"chartName\": \"{{ .Chart.Name }}\", \"chartVersion\": \"{{ .Chart.Version }}\"}' https://g.fission.io/analytics || true"]
+          command: [ "/reporter" ]
+          args: ["event", "-c", "fission-use", "-a", "helm-post-install", "-l", "{{ .Chart.Name }}-{{ .Chart.Version }}"]
+          env:
+            - name: GA_TRACKING_ID
+              value: "{{ .Values.gaTrackingID }}"
+      serviceAccountName: fission-svc
 {{- end }}
diff --git a/charts/fission-all/templates/post-upgrade-job.yaml b/charts/fission-all/templates/post-upgrade-job.yaml
index 75957dd9..8dec148f 100644
--- a/charts/fission-all/templates/post-upgrade-job.yaml
+++ b/charts/fission-all/templates/post-upgrade-job.yaml
@@ -30,7 +30,16 @@ spec:
       restartPolicy: Never
       containers:
         - name: post-upgrade-job
-          image: "fission/alpinecurl"
+        {{- if .Values.imageTag }}
+          image: {{ .Values.postInstallReportImage }}:{{ .Values.imageTag }}
+        {{- else }}
+          image: {{ .Values.postInstallReportImage }}
+        {{- end }}
           imagePullPolicy: {{ .Values.pullPolicy }}
-          command: ["sh", "-c", "/usr/bin/curl -m 5 -H \"Content-Type: application/json\" -X POST -d '{\"type\": \"helm-post-upgrade\", \"chartName\": \"{{ .Chart.Name }}\", \"chartVersion\": \"{{ .Chart.Version }}\"}' https://g.fission.io/analytics || true"]
+          command: [ "/reporter" ]
+          args: ["event", "-c", "fission-use", "-a", "helm-post-upgrade", "-l", "{{ .Chart.Name }}-{{ .Chart.Version }}"]
+          env:
+            - name: GA_TRACKING_ID
+              value: "{{ .Values.gaTrackingID }}"
+      serviceAccountName: fission-svc
 {{- end }}
diff --git a/charts/fission-all/templates/router.yaml b/charts/fission-all/templates/router.yaml
index fc9c6e26..d598e27f 100644
--- a/charts/fission-all/templates/router.yaml
+++ b/charts/fission-all/templates/router.yaml
@@ -65,13 +65,6 @@ spec:
             value: {{ .Values.debugEnv | quote }}
           - name: DISPLAY_ACCESS_LOG
             value: {{ .Values.router.displayAccessLog | default false | quote }}
-{{- if .Values.analytics }}
-          - name: ANALYTICS_URL
-            value: "https://g.fission.io/metrics"
-{{- else if .Values.analyticsNonHelmInstall }}
-          - name: ANALYTICS_URL
-            value: "https://g.fission.io/metrics"
-{{- end }}
         readinessProbe:
           httpGet:
             path: "/router-healthz"
diff --git a/charts/fission-all/values.yaml b/charts/fission-all/values.yaml
index 5ac1ea4a..6611daff 100644
--- a/charts/fission-all/values.yaml
+++ b/charts/fission-all/values.yaml
@@ -270,6 +270,9 @@ analytics: true
 ## Internally used for generating an analytics job for non-helm installs
 analyticsNonHelmInstall: false
 
+## Google Analytics Tracking ID
+gaTrackingID: UA-196546703-1
+
 ## Enable Heapster only in clusters where heapster does not exist already
 heapster: false
 
@@ -289,6 +292,9 @@ pruneInterval: 60
 ## Fission pre-install/pre-upgrade checks live in this image
 preUpgradeChecksImage: fission/pre-upgrade-checks
 
+## Fission ppost-install/post-upgrade reporting live in this image
+postInstallReportImage: fission/reporter
+
 ## if there are any pod specialization errors when a function is triggered and this flag is set to true, the error
 ## summary is returned as part of http response
 debugEnv: false
diff --git a/charts/fission-core/templates/nonhelm-install-job.yaml b/charts/fission-core/templates/nonhelm-install-job.yaml
index 58f25798..77449975 100644
--- a/charts/fission-core/templates/nonhelm-install-job.yaml
+++ b/charts/fission-core/templates/nonhelm-install-job.yaml
@@ -26,6 +26,16 @@ spec:
       restartPolicy: Never
       containers:
         - name: post-install-job
-          image: "fission/alpinecurl"
-          command: ["sh", "-c", "/usr/bin/curl -m 5 -H \"Content-Type: application/json\" -X POST -d '{\"type\": \"yaml-post-install\", \"chartName\": \"{{ .Chart.Name }}\", \"chartVersion\": \"{{ .Chart.Version }}\"}' https://g.fission.io/analytics || true"]
+        {{- if .Values.imageTag }}
+          image: {{ .Values.postInstallReportImage }}:{{ .Values.imageTag }}
+        {{- else }}
+          image: {{ .Values.postInstallReportImage }}
+        {{- end }}
+          imagePullPolicy: {{ .Values.pullPolicy }}
+          command: [ "/reporter" ]
+          args: ["event", "-c", "fission-use", "-a", "yaml-post-install", "-l", "{{ .Chart.Name }}-{{ .Chart.Version }}"]
+          env:
+            - name: GA_TRACKING_ID
+              value: "{{ .Values.gaTrackingID }}"
+      serviceAccountName: fission-svc
 {{- end }}
diff --git a/charts/fission-core/templates/post-install-job.yaml b/charts/fission-core/templates/post-install-job.yaml
index d7951978..e570fb2b 100644
--- a/charts/fission-core/templates/post-install-job.yaml
+++ b/charts/fission-core/templates/post-install-job.yaml
@@ -30,6 +30,16 @@ spec:
       restartPolicy: Never
       containers:
         - name: post-install-job
-          image: "fission/alpinecurl"
-          command: ["sh", "-c", "/usr/bin/curl -m 5 -H \"Content-Type: application/json\" -X POST -d '{\"type\": \"helm-post-install\", \"chartName\": \"{{ .Chart.Name }}\", \"chartVersion\": \"{{ .Chart.Version }}\"}' https://g.fission.io/analytics || true"]
+        {{- if .Values.imageTag }}
+          image: {{ .Values.postInstallReportImage }}:{{ .Values.imageTag }}
+        {{- else }}
+          image: {{ .Values.postInstallReportImage }}
+        {{- end }}
+          imagePullPolicy: {{ .Values.pullPolicy }}
+          command: [ "/reporter" ]
+          args: ["event", "-c", "fission-use", "-a", "helm-post-install", "-l", "{{ .Chart.Name }}-{{ .Chart.Version }}"]
+          env:
+            - name: GA_TRACKING_ID
+              value: "{{ .Values.gaTrackingID }}"
+      serviceAccountName: fission-svc
 {{- end }}
diff --git a/charts/fission-core/templates/post-upgrade-job.yaml b/charts/fission-core/templates/post-upgrade-job.yaml
index e12cb80d..8dec148f 100644
--- a/charts/fission-core/templates/post-upgrade-job.yaml
+++ b/charts/fission-core/templates/post-upgrade-job.yaml
@@ -30,6 +30,16 @@ spec:
       restartPolicy: Never
       containers:
         - name: post-upgrade-job
-          image: "fission/alpinecurl"
-          command: ["sh", "-c", "/usr/bin/curl -m 5 -H \"Content-Type: application/json\" -X POST -d '{\"type\": \"helm-post-upgrade\", \"chartName\": \"{{ .Chart.Name }}\", \"chartVersion\": \"{{ .Chart.Version }}\"}' https://g.fission.io/analytics || true"]
+        {{- if .Values.imageTag }}
+          image: {{ .Values.postInstallReportImage }}:{{ .Values.imageTag }}
+        {{- else }}
+          image: {{ .Values.postInstallReportImage }}
+        {{- end }}
+          imagePullPolicy: {{ .Values.pullPolicy }}
+          command: [ "/reporter" ]
+          args: ["event", "-c", "fission-use", "-a", "helm-post-upgrade", "-l", "{{ .Chart.Name }}-{{ .Chart.Version }}"]
+          env:
+            - name: GA_TRACKING_ID
+              value: "{{ .Values.gaTrackingID }}"
+      serviceAccountName: fission-svc
 {{- end }}
diff --git a/charts/fission-core/templates/router.yaml b/charts/fission-core/templates/router.yaml
index fc9c6e26..d598e27f 100644
--- a/charts/fission-core/templates/router.yaml
+++ b/charts/fission-core/templates/router.yaml
@@ -65,13 +65,6 @@ spec:
             value: {{ .Values.debugEnv | quote }}
           - name: DISPLAY_ACCESS_LOG
             value: {{ .Values.router.displayAccessLog | default false | quote }}
-{{- if .Values.analytics }}
-          - name: ANALYTICS_URL
-            value: "https://g.fission.io/metrics"
-{{- else if .Values.analyticsNonHelmInstall }}
-          - name: ANALYTICS_URL
-            value: "https://g.fission.io/metrics"
-{{- end }}
         readinessProbe:
           httpGet:
             path: "/router-healthz"
diff --git a/charts/fission-core/values.yaml b/charts/fission-core/values.yaml
index 109f9ec3..984eb648 100644
--- a/charts/fission-core/values.yaml
+++ b/charts/fission-core/values.yaml
@@ -170,6 +170,9 @@ analytics: true
 ## Internally used for generating an analytics job for non-helm installs
 analyticsNonHelmInstall: false
 
+## Google Analytics Tracking ID
+gaTrackingID: UA-196546703-1
+
 ## Archive pruner is a garbage collector for archives on the fission storage service.
 ## This interval configures the frequency at which it runs inside the storagesvc pod.
 ## The value is in minutes.
@@ -178,6 +181,9 @@ pruneInterval: 60
 ## Fission pre-install/pre-upgrade checks live in this image
 preUpgradeChecksImage: fission/pre-upgrade-checks
 
+## Fission ppost-install/post-upgrade reporting live in this image
+postInstallReportImage: fission/reporter
+
 ## if there are any pod specialization errors when a function is triggered and this flag is set to true, the error
 ## summary is returned as part of http response
 debugEnv: false
diff --git a/cmd/reporter/Dockerfile.reporter b/cmd/reporter/Dockerfile.reporter
new file mode 100644
index 00000000..4d5a258a
--- /dev/null
+++ b/cmd/reporter/Dockerfile.reporter
@@ -0,0 +1,43 @@
+FROM golang:1.14-alpine as godep
+RUN apk add bash ca-certificates git gcc g++ libc-dev
+
+ARG GOPKG=github.com/fission/fission
+
+ENV GO111MODULE=on
+
+WORKDIR /go/src/${GOPKG}
+
+# To reuse build cache, copy go.mod & go.sum and download dependencies first.
+COPY go.* ./
+
+RUN go mod download
+
+FROM godep as builder
+
+ARG GOPKG
+WORKDIR /go/src/${GOPKG}
+
+# Copy whole fission directory to work dir
+COPY ./ ./
+
+WORKDIR /go/src/${GOPKG}/cmd/reporter
+
+ARG GITCOMMIT=unknown
+# E.g. GITCOMMIT=$(git rev-parse HEAD)
+
+ARG BUILDVERSION=unknown
+# E.g. BUILDVERSION=$(git rev-parse HEAD)
+
+ARG BUILDDATE=unknown
+# E.g. BUILDDATE=$(date -u +'%Y-%m-%dT%H:%M:%SZ')
+
+RUN CGO_ENABLED=0 go build \
+    -o /go/bin/reporter \
+    -gcflags=-trimpath=$GOPATH \
+    -asmflags=-trimpath=$GOPATH \
+    -ldflags "-X github.com/fission/fission/pkg/info.GitCommit=${GITCOMMIT} -X github.com/fission/fission/pkg/info.BuildDate=${BUILDDATE} -X github.com/fission/fission/pkg/info.Version=${BUILDVERSION}"
+
+FROM alpine:3.13 as base
+RUN apk add --update ca-certificates
+COPY --from=builder /go/bin/reporter /
+ENTRYPOINT ["/reporter"]
\ No newline at end of file
diff --git a/cmd/reporter/app/app.go b/cmd/reporter/app/app.go
new file mode 100644
index 00000000..bfd1a970
--- /dev/null
+++ b/cmd/reporter/app/app.go
@@ -0,0 +1,33 @@
+/*
+Copyright 2021 The Fission Authors.
+
+Licensed under the Apache License, Version 2.0 (the "License");
+you may not use this file except in compliance with the License.
+You may obtain a copy of the License at
+
+    http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software
+distributed under the License is distributed on an "AS IS" BASIS,
+WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+See the License for the specific language governing permissions and
+limitations under the License.
+*/
+
+package app
+
+import (
+	"github.com/spf13/cobra"
+)
+
+func App() *cobra.Command {
+	cobra.EnableCommandSorting = false
+	rootCmd := &cobra.Command{
+		Use:       "reporter",
+		Short:     "Report fission events to analytics service",
+		ValidArgs: []string{"event"},
+		Args:      cobra.OnlyValidArgs,
+	}
+	rootCmd.AddCommand(EventCommand())
+	return rootCmd
+}
diff --git a/cmd/reporter/app/cmd_event.go b/cmd/reporter/app/cmd_event.go
new file mode 100644
index 00000000..d3c9831d
--- /dev/null
+++ b/cmd/reporter/app/cmd_event.go
@@ -0,0 +1,67 @@
+/*
+Copyright 2021 The Fission Authors.
+
+Licensed under the Apache License, Version 2.0 (the "License");
+you may not use this file except in compliance with the License.
+You may obtain a copy of the License at
+
+    http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software
+distributed under the License is distributed on an "AS IS" BASIS,
+WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+See the License for the specific language governing permissions and
+limitations under the License.
+*/
+package app
+
+import (
+	"github.com/fission/fission/pkg/tracker"
+	"github.com/spf13/cobra"
+)
+
+func eventCommandHandler(cmd *cobra.Command, args []string) error {
+	var err error
+	flags := cmd.PersistentFlags()
+
+	event := tracker.Event{}
+
+	event.Category, err = flags.GetString("category")
+	if err != nil {
+		return err
+	}
+
+	event.Action, err = flags.GetString("action")
+	if err != nil {
+		return err
+	}
+
+	event.Label, err = flags.GetString("label")
+	if err != nil {
+		return err
+	}
+
+	event.Value, err = flags.GetString("value")
+	if err != nil {
+		return err
+	}
+
+	return tracker.Tracker.SendEvent(event)
+}
+
+func EventCommand() *cobra.Command {
+	eventCmd := &cobra.Command{
+		Use:   "event",
+		Short: "Report event to analytics",
+		RunE:  eventCommandHandler,
+		Args:  cobra.NoArgs,
+	}
+	persistentFlags := eventCmd.PersistentFlags()
+	persistentFlags.StringP("category", "c", "", "event category")
+	persistentFlags.StringP("action", "a", "", "event action")
+	persistentFlags.StringP("label", "l", "", "event label")
+	persistentFlags.StringP("value", "v", "", "event value")
+	eventCmd.MarkPersistentFlagRequired("category")
+	eventCmd.MarkPersistentFlagRequired("action")
+	return eventCmd
+}
diff --git a/cmd/reporter/main.go b/cmd/reporter/main.go
new file mode 100644
index 00000000..f4e4f1bf
--- /dev/null
+++ b/cmd/reporter/main.go
@@ -0,0 +1,25 @@
+/*
+Copyright 2021 The Fission Authors.
+
+Licensed under the Apache License, Version 2.0 (the "License");
+you may not use this file except in compliance with the License.
+You may obtain a copy of the License at
+
+    http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software
+distributed under the License is distributed on an "AS IS" BASIS,
+WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+See the License for the specific language governing permissions and
+limitations under the License.
+*/
+
+package main
+
+import (
+	"github.com/fission/fission/cmd/reporter/app"
+)
+
+func main() {
+	app.App().Execute()
+}
diff --git a/hack/release-build.sh b/hack/release-build.sh
index 747c43ab..b75da45e 100755
--- a/hack/release-build.sh
+++ b/hack/release-build.sh
@@ -85,6 +85,19 @@ build_builder_image() {
     docker tag $tag fission/builder:latest
 }
 
+# Build reporter image
+build_reporter_image() {
+    local version=$1
+    local date=$2
+    local gitcommit=$3
+
+    local tag=fission/reporter:$version
+
+    docker build -t $tag -f $DIR/cmd/reporter/Dockerfile.reporter \
+        --build-arg GITCOMMIT=$gitcommit --build-arg BUILDDATE=$date --build-arg BUILDVERSION=$version $DIR
+    docker tag $tag fission/reporter:latest
+}
+
 # Build pre-upgrade-checks image
 build_pre_upgrade_checks_image() {
     local version=$1
@@ -182,6 +195,7 @@ build_all() {
     build_builder_image $version $date $gitcommit
     build_all_cli $version $date $gitcommit
     build_pre_upgrade_checks_image $version $date $gitcommit
+    build_reporter_image $version $date $gitcommit
 
     remove_generated_swagger_doc
 }
diff --git a/pkg/router/analytics.go b/pkg/router/analytics.go
deleted file mode 100644
index b69aefae..00000000
--- a/pkg/router/analytics.go
+++ /dev/null
@@ -1,69 +0,0 @@
-package router
-
-import (
-	"bytes"
-	"encoding/json"
-	"net/http"
-	"os"
-	"sync/atomic"
-	"time"
-
-	"github.com/dchest/uniuri"
-)
-
-type (
-	// Analytics helps exporting usage metrics
-	Analytics struct {
-		id  string
-		url string
-	}
-
-	// AnalyticsData is the data exported as usage metrics
-	AnalyticsData struct {
-		ID                string `json:"ID"`
-		FunctionCallCount uint64 `json:"FunctionCallCount"`
-	}
-)
-
-// MakeAnalytics returns a new instance of Analytics if url or
-// 'ANALYTICS_URL' environment variable is set; nil otherwise
-func MakeAnalytics(url string) *Analytics {
-	if len(url) == 0 {
-		url = os.Getenv("ANALYTICS_URL")
-		if len(url) == 0 {
-			return nil
-		}
-	}
-
-	a := &Analytics{
-		url: url,
-		id:  uniuri.NewLen(8),
-	}
-	go a.run()
-	return a
-}
-
-func (a *Analytics) gatherData() *AnalyticsData {
-	return &AnalyticsData{
-		FunctionCallCount: atomic.LoadUint64(&globalFunctionCallCount),
-	}
-}
-
-func (a *Analytics) run() {
-	ticker := time.NewTicker(24 * time.Hour)
-	for range ticker.C {
-		msg := a.gatherData()
-		msg.ID = a.id
-
-		msgbytes, err := json.Marshal(*msg)
-		if err != nil {
-			continue
-		}
-
-		resp, _ := http.Post(a.url, "application/json", bytes.NewReader(msgbytes))
-		if resp != nil {
-			// close response body to prevent resources leak
-			resp.Body.Close()
-		}
-	}
-}
diff --git a/pkg/router/router.go b/pkg/router/router.go
index 0dc4f46a..0cb97981 100644
--- a/pkg/router/router.go
+++ b/pkg/router/router.go
@@ -119,8 +119,6 @@ func serveMetric(logger *zap.Logger) {
 
 // Start starts a router
 func Start(logger *zap.Logger, port int, executorURL string) {
-	_ = MakeAnalytics("")
-
 	fmap := makeFunctionServiceMap(logger, time.Minute)
 
 	fissionClient, kubeClient, _, _, err := crd.MakeFissionClient()
diff --git a/pkg/tracker/tracker.go b/pkg/tracker/tracker.go
new file mode 100644
index 00000000..301bfdf8
--- /dev/null
+++ b/pkg/tracker/tracker.go
@@ -0,0 +1,101 @@
+/*
+Copyright 2021 The Fission Authors.
+
+Licensed under the Apache License, Version 2.0 (the "License");
+you may not use this file except in compliance with the License.
+You may obtain a copy of the License at
+
+    http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software
+distributed under the License is distributed on an "AS IS" BASIS,
+WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+See the License for the specific language governing permissions and
+limitations under the License.
+*/
+package tracker
+
+import (
+	"bytes"
+	"context"
+	"errors"
+	"net/http"
+	"net/url"
+	"os"
+	"time"
+
+	uuid "github.com/satori/go.uuid"
+)
+
+const HTTP_TIMEOUT = 5 * time.Second
+const GA_API_URL = "https://www.google-analytics.com/collect"
+const GA_TRACKING_ID = "GA_TRACKING_ID"
+
+var Tracker *tracker
+
+type (
+	tracker struct {
+		gaPropertyID string
+		cid          string
+	}
+	Event struct {
+		Category string
+		Action   string
+		Label    string
+		Value    string
+	}
+)
+
+func init() {
+	Tracker = &tracker{gaPropertyID: os.Getenv(GA_TRACKING_ID), cid: uuid.NewV4().String()}
+}
+
+func (t *tracker) SendEvent(e Event) error {
+	if t.gaPropertyID == "" {
+		return errors.New("tracker.SendEvent: GA_TRACKING_ID env not set")
+	}
+
+	if e.Action == "" || e.Category == "" {
+		return errors.New("tracker.SendEvent: category and action are required")
+	}
+
+	v := url.Values{
+		"v":   {"1"},
+		"tid": {t.gaPropertyID},
+		"cid": {t.cid},
+		"t":   {"event"},
+		"ec":  {e.Category},
+		"ea":  {e.Action},
+	}
+
+	if e.Label != "" {
+		v.Add("el", e.Label)
+	}
+
+	if e.Value != "" {
+		v.Add("ev", e.Value)
+	}
+
+	buf := bytes.NewBufferString(v.Encode())
+	req, err := http.NewRequest("POST", GA_API_URL, buf)
+	req.Header.Add("Content-Type", "application/x-www-form-urlencoded")
+	req.Header.Add("User-Agent", "ga-tracker/1.0")
+	if err != nil {
+		return err
+	}
+	ctx, cancel := context.WithTimeout(req.Context(), HTTP_TIMEOUT)
+	defer cancel()
+
+	req = req.WithContext(ctx)
+
+	client := http.DefaultClient
+	resp, err := client.Do(req)
+	if err != nil {
+		return err
+	}
+	if resp.StatusCode != http.StatusOK {
+		return errors.New("tracker.SendEvent: analytics response status not ok")
+	}
+	defer resp.Body.Close()
+	return err
+}
diff --git a/skaffold.yaml b/skaffold.yaml
index ce05b044..924b1ac7 100644
--- a/skaffold.yaml
+++ b/skaffold.yaml
@@ -24,6 +24,9 @@ build:
     - image: preupgradechecks
       docker:
         dockerfile: cmd/preupgradechecks/Dockerfile.fission-preupgradechecks
+    - image: reporter
+      docker:
+        dockerfile: cmd/reporter/Dockerfile.reporter
 
 deploy:
   helm:
@@ -41,6 +44,7 @@ deploy:
         artifactOverrides:
           image: "fission"
           preUpgradeChecksImage: "preupgradechecks"
+          postInstallReportImage: "reporter"
           fetcher.image: "fetcher"        
         setValues:
           namespace: fission
@@ -51,6 +55,7 @@ deploy:
           imageTag: ""
           prometheus.enabled: false
           debugEnv: false
+          analytics: false
         wait: true
         recreatePods: false
         packaged: null
diff --git a/test/tests/mqtrigger/nats/test_mqtrigger.sh b/test/tests/mqtrigger/nats/test_mqtrigger.sh
index 8c2cec66..2415d174 100755
--- a/test/tests/mqtrigger/nats/test_mqtrigger.sh
+++ b/test/tests/mqtrigger/nats/test_mqtrigger.sh
@@ -60,6 +60,8 @@ go run $DIR/stan-pub/main.go -s $FISSION_NATS_STREAMING_URL -c $clusterID -id $p
 #
 log "Waiting for response"
 response=$(timeout 5s go run $DIR/stan-sub/main.go --last -s $FISSION_NATS_STREAMING_URL -c $clusterID -id $subClientID $resptopic 2>&1 || true)
+log "Output from subscriber"
+echo "$response"
 echo "$response" | grep "$expectedRespOutput"
 
 log "Deleting message queue trigger"
diff --git a/test/tests/mqtrigger/nats/test_mqtrigger_error.sh b/test/tests/mqtrigger/nats/test_mqtrigger_error.sh
index 1505a94c..04f507ca 100755
--- a/test/tests/mqtrigger/nats/test_mqtrigger_error.sh
+++ b/test/tests/mqtrigger/nats/test_mqtrigger_error.sh
@@ -64,6 +64,8 @@ go run $DIR/stan-pub/main.go -s $FISSION_NATS_STREAMING_URL -c $clusterID -id $p
 #
 log "Waiting for response"
 response=$(timeout 5s go run $DIR/stan-sub/main.go --last -s $FISSION_NATS_STREAMING_URL -c $clusterID -id $subClientID $errortopic 2>&1 || true)
+log "Output from subscriber"
+echo "$response"
 echo "$response" | grep "$expectedRespOutput"
 
 log "Deleting  message queue trigger"